mompreneur, and the rise of RubyRose

May 10, 2017 Facebook Twitter LinkedIn Google+ leaders & followers

Mom Mel Crocker with two babies

In the Fall of 2014 I was on maternity leave with my second daughter and contemplating my return to work.  Though I had loved my job, I needed a change. I know it’s a cliché to say that motherhood changes you, but for me, it ignited something. Perhaps I had too much time on my hands, between staring at the baby monitor and wondering if I was doing everything right (I wasn’t). Either way, the wheels began to turn. I decided I was going to change directions, start something new and create as an entrepreneur.

What to do… like my late grandmother, I have been a life-long beauty product enthusiast (aka junkie). So I knew I wanted my new career to be something in that industry. I decided I was going to open up a Beauty Bar, but it had to be “different”. But, what did that mean?  I decided to turn the concept on it’s head and target women just like me – moms, professionals, those who had maybe given up themselves a bit or a lot.  Women who saw beauty as much deeper than an interest in anti-wrinkle cream.  RubyRose was born.

To my pleasure and surprise, I became excited when local women who made their own beauty products began approaching us with their wares. When I started talking to them, I was blown away at the similarity of our stories. They were passionate about the industry, they needed a change, and new motherhood inspired them to go for it. Smart, savvy business owners, they have made it their mission to create superior products.  I found my tribe, and I am making Ruby Rose a hub to sell their products.

Wikipedia defines a “Mompreneur” as a female business owner who is actively balancing the role of mom and entrepreneur.  So, I’ll tell you what that actually means for most of us. Our typical “work day” (I use that term loosely because both are a 24/7 gig) consists of a constant hustle, promoting our businesses and dealing with the MANY roadblocks. We give ourselves a violent shove out of our comfort zones and grapple with imposter syndrome on a daily basis. We always question our sanity, and wonder if today is the day we pack it all in and go back to our old, safe, jobs.

And don’t even get me started on the mom guilt. We sacrifice time with our families, we miss important events, and we worry that we are failing our kids because we keep forgetting it’s Show and Tell Day (I’m speaking from experience). The lines between home and work are blurry. Your family just comes to accept that this venture is now a part of their lives, and you all have to figure out a way to make it “balance” (another term I use loosely).

So, is it easy? Clearly not. Would we trade it? Nope. It’s hard, but it’s worth every second. And at the end of the day, we are showing our kids that you have to love what you do. I speak from experience there, too.

Mel Crocker



Melanie Crocker is a former Public Relations and Communications professional who, after the birth of her second daughter, decided to change careers and enter the beauty business. Her vision was to create a haven that offered accessible and inclusive beauty services to hard-working women. A passionate advocate of supporting local, Melanie and the staff of RubyRose Beauty Bar focus and celebrate using locally made beauty products, that celebrate Newfoundland and the people who create them.