Johnny Ruth & Living Planet

About: Wicked slow-fashion retailer specializing in Canadian designers and unique gifts
Available At: Retail location at 181 Water Street, St. John's, NL (Retail location at)
Tel: (709) 722- 7477

Johnny Ruth & Living Planet (JR&LP) is an independent boutique specializing in Canadian fashions, clothing, and unique design-oriented gifts. The retail shop at 181 Water Street in St. John’s, a hop, skip and a jump from the waterfront, was one of the first fashion centers in the revitalization of downtown.

The quirky shop is known for its hand silk-screened t-shirts and housewares. Each design is from a local artist/graphic designer, and the individuals who work to produce these products are all artists themselves. JR&LP carries fashions for both men and women. The boutique specializes in Canadian designers such as: St. John’s: Charlotte Street; Montreal: Anne-Marie Chagnon, Melow, Cokluch, Matt & Nat, Melissa Nepton, Papillion Blanc, Jennifer Glasgow; Toronto: Comrags; Vancouver: Three Stones, Orb.

Partnering with the local artists and downtown community is very important to JR&LP. “We love to support community groups and organizational events through sponsorships and collecting donations – for example, we gift wrap at no charge when our clients donate to Marguerite’s Place – We also promote our community partners and events on social media as well as in our monthly newsletter and in-store showcases” says owner Kim Winsor.

As a slow fashion business, JR&LP is very conscious about sustainability practices. ”Wherever we can, we like to employ local and eco-friendly businesses such as the Living Planet Print Studio which produces all our hand-silkscreened t-shirts and Ecowise makes all of our pillowcases and tea towels”.

JR&LP is currently working hard to build on the success of its t-shirt line to create JR&LP brand products. Keep an eye out for that, as well as the launch of the new website which will allow customers to buy online.