RubyRose Beauty Bar

About: an empowering beauty business featuring local skin care products
Available At: 562 Water Street, St. John's, NL A1E 1B7
Tel: 7097713184

There was a time when “Beauty Bar” referred to a cake of soap.  That time is passed, as Melanie Crocker, owner and operator of RubyRose Beauty Bar on Water Street will tell you.  RubyRose Beauty Bar mixes the benefits of self-care with the realities of everyday, while delivering a shot of feeling good about yourself alongside full beauty services.  The atmosphere is energetic, and, yes, we will be serving drinks.’

From the Water Street space overlooking one of City’s liveliest intersections and the waterfront, four full-time beauty keepers and two more casually provide services that range from mani-pedis to lash extensions, and they are in the process of launching a DIY facial lounge. Local is the mantra, and RubyRose champions products from local makers of skin care products.

Melanie says, “Our customers love how we use local products, and they love learning about the local businesses behind them.  There’s are number of entrepreneurial women starting their own skincare products and we love what they offer.  Some of these local skincare businesses are TVAL, YYT Soap, Esskin, Buddha Bath Naturals, East Coast Glow among many others!  Supporting local is changing the way people choose, and in particular, professional women want to ensure the products they use are safe, nourishing, and community-building.’

Community is very important to RubyRose as a business and this is reflected in the services and ventures they undertake.  In addition to local suppliers, RubyRose Beauty Bar partners with the Choices for Youth Momma Moments program, by treating participants to a complimentary service on their birthdays.

In the future, Melanie envisions a little bit more RubyRose, with a space where women can gather for events, learning experiences, and to take some much-needed time for themselves.